our story
CREATED FOR PROFESSIONALS - CURATED BY INDUSTRY EXPERTS
Nails are more than just a fashion statement– they are a reflection of one’s unique style and personality. Nail technicians are the professional artists behind the magic. We have created a meticulously curated collection of high-performance products that deliver exceptional durability and that extra touch of nail artistry magic.
Quality first
We work directly with suppliers
Our commitment to excellence starts with our dedication to sourcing the finest ingredients and materials while making them accessible and within reach of the nail professional collective. We work closely with trusted suppliers to ensure that every product in our collection meets the highest industry standards.
Humble beginnings
Developed by the inventor of Gel-X®, innovation lies at the heart of our brand. We are constantly exploring the latest trends, techniques, and technological advancements in the nail industry to bring you products that are not just fashion trends, but salon staples that could be the next breakthrough in nails.
Formulation
Performance
Easy of use
versatility
trust in quality
patent pending